6 Reasons Why the Location of your Logistics Partner is Important

The location of your warehousing partner doesn’t really matter… does it?

Actually, it could be an important factor to consider when selecting your best placed (literally) logistics partner. Your warehousing partner might be a single logistics provider or may also be your logistics partner/warehousing/freight forwarder (multiple logistics partner),  in which case they’re likely providing an end to end service for you, including your imports/exports and national distribution.

It is true that via modern technology, an experienced team and an established network, a freight forwarder can operate effectively from almost anywhere – sometimes, literally out of a bedroom- watch out for those!  

warehouse aisle

All successful businesses and any business that wants a sustainable future will focus on reducing costs by improving efficiencies and being as effective as possible. For businesses that rely on the movement of physical products, their logistics costs can often be considerable and therefore cost management in this area is crucial. Every area of a logistics partner’s or freight forwarder’s service should be scrutinised before making your decision. It might be key for your business to ensure that location is one of those areas. 

“Efficiency is doing things right; effectiveness is doing the right things.” Peter Drucker

Whether you’re using a single or multiple logistics provider, there are some factors regarding their location that should be considered. In this article, we’ll look at 6 of those factors in order to help you make the right call with this important pillar of your business.

1. Warehousing

If you’re using third-party warehousing and fulfilment services via your logistics partner, then you’d be well advised to consider their location for the following reasons: 

  • How near are they to your facility? 
  • How easy is it to arrange a visit to view your products? If it’s a full day trip to the other end of the country, with all the costs of time spent and miles travelled to cover – is it really in the best location for your needs? 
  • National distribution costs (more detail in below sections). For example, if your warehousing fulfilment partner is located in the Midlands, then you’ll have a central location to distribute from, evening out your costs and the delivery service offer to your customers. 

2. eCommerce B2C fulfilment & distribution

Whether you’re selling across e-commerce platforms such as Amazon, eBay, Wayfair or your own website, you’ll want to consider the location of your warehousing fulfilment partner due to parcel carrier distribution. If your warehousing fulfilment partner is at one end of the country or too far east or west, you may not be able to offer the full range of delivery services that your customer needs (especially B2C) and your pricing may be inadvertently affected.

3. Location to airports and sea ports

As an importer and/or exporter, you will need to consider where your goods enter or exit the country in relation to their origin or destination location in order to effectively manage your transport costs. 

For example when it comes to sea freight,  your cargo (LCL less than container load or FCL full container load) will need to be collected or delivered from your appointed warehouse then transported to or from the relevant sea port. Apart from The Port of Liverpool, the UK’s major sea ports are located in the south of the country from Southampton across to London Gateway and Felixstowe, so your location in relation to them can greatly affect the cost of haulage and add crucial time to its journey. 

Equally, your air cargo will be best placed conveniently near to an international airport with access to major airlines in order to control your transport costs. 

cargo ship at sea

4. Transport costs for national distribution

For B2B full loads or part loads to your UK customers or from your UK suppliers, you will be wise to consider the location of your warehousing / distribution centre. Again, if you’re stock is located in a fringe location, you may become restricted in terms of service and pricing.  

5. Export packing

If you’re a manufacturer and your freight forwarder provides in-house export packing services then it makes perfect sense to be located nearby. Collection of cargo from your facility and subsequent transit to port or airport for export transportation will be made cost effective and time efficient. 

wooden crate for export packing

6. So what could be some of the best locations for freight forwarders in the UK?

Well, if you consider the key points raised earlier around avoiding time and cost pitfalls then you’ll want to make sure that your freight forwarder/ logistics / warehouse fulfilment partner is in a location that works for your business. 

As mentioned earlier, the major UK sea ports are located mainly in the south of the country (aside from Liverpool). You’ll find a wealth of single and multiple logistics providers near to major UK sea ports and for obvious reasons. Handling import and export cargo near to its international origin or destination makes perfect sense in principle; and if your business is located in and around any of these areas, it can be very beneficial. 

However if you’re an importer, the flip side to this arrangement comes in when it comes to cost of national distribution / haulage from sea ports to your distribution centre and from your distribution centre to your nationally based customers by restricting your time and cost efficiencies. Taking a more central location like the Midlands can help balance your service and costing options, in turn helping you to manage your costs and keep your customers happy.


You’ll also want to consider locations near major airports. The busiest airports in the UK are Heathrow, Gatwick and Manchester. If your single and multiple logistics provider is based in the south, you’ll have obvious access to Heathrow and Gatwick or for the Manchester Airport for the North West, effectively managing your time and cost efficiencies.

Lesser known is the fact that East Midlands Airport is the UK’s busiest pure cargo airport and second only to Heathrow, handling over 320,000 tonnes of flown cargo every year. 

cargo airport

In our opinion and for many reasons, the Midlands is the best-placed location for a logistics partner. The Midlands today is incredibly well connected, sitting at the heart of the country’s transport network. With relatively equidistant locality to all parts of the UK via major motorways and main road networks, the Midlands is the obvious location that makes the most sense from a road freight perspective, positively managing your time and cost efficiencies. With East Midlands Airport being the UK’s busiest pure cargo airport, you’re well placed to access the best air freight services and rate options available for your international cargo. 

As a freight forwarder in Leicestershire in the Midlands, Pinnacle are well placed to manage your sea freight and air freight imports, exports, export packing and warehousing fulfilment and road freight distribution for your B2B and B2C customers. 

Contact Pinnacle today and speak to one of our Leicestershire based team of global logistics experts for information, pricing and advice for your unique requirements. 

UK +44 (0)845 6216 111 / enquiry@pif.co.uk 

6 Reasons Why the Location of your Logistics Partner is Important

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